As Kashmir 7th Hum Awards are around the corner and we are proud to have Singer Pakistan as Digital powering partner.
So, we thought to talk to the general marketing manager of Singer Pakistan to know how it feels to be a part of the biggest entertainment show for the first time.
And here’s what he had to say:
How do you feel to be a part of 7thHum Awards?
It is really an overwhelming moment for us to become the digital partner of 7th Hum awards as it is one of the biggest entertainment night, full of glamour, fashion and exciting performances. It is by far the most awaited event of the year.
Singer Pakistan is proud to announce its digital affiliation with 7th Hum awards since it is the perfect blend of the trusted lifestyle brand with the most happening and biggest award show of Pakistan. We are really thankful to Hum Awards for choosing us as their digital partner.
Get Dazzled and amazed, enjoy the extravagance and grandeur of this bright night which is digitally powered by Singer Pakistan.
Singer Pakistan is a popular brand, what association do you have for it?
In March 2017, I felt the time came for more and bigger challenges. I felt the need to take another step when Waves Singer Pakistan opened its doors.
So I became a part of Cool Industries as Group General Manager Marketing Waves & Singer, yet again 2 brands from the past lost their way in recent times. Newer projects balancing both brands making different positioning, man I love such challenges. Now I am managing a vast range of products, dealing with a bigger network of people and working hard towards the evolution of the brands.
Why should people prefer Singer Pakistan as their first choice?
Singer is Pakistan’s most trusted and internationally known appliances brand with over 140 retail shops all across the country, having quality products. We provide our customers with products of modern technology, best services, and shopping experience.
We have even won the ‘Best Consumer Choice Award’ so it is surely one of the most trusted appliance’s brands.
What was your role in making the company’s way forward?
In this modern era, marketing is the nucleus of any organization, so being the general manager marketing, it brings a huge responsibility upon me to enhance the awareness of my brand and to make it reach to our target audience.
We need to work on product and its positioning for Singer in order to make it stand out among its competitors. So this is what I am looking forward to covering all appliances as it entirely a lifestyle brand.
How do you see the growth of digital marketing progress in Pakistan?
It has definitely camouflaged this era, in a good way and only digital is the future!
Mainly for businesses and marketing based ventures, digital forums have and are playing a primary role where the world comes together on one platform which will keep on growing.
I always believed that digital can change things for brands very quickly, our industry in terms of digital is growing and developing, strong focus on digital-related content is required in order to flourish further.
What has been the defining moment of your life?
Well, I am still pretty young to be asked this question, I think for me there is still a lot to be done, learning and growing are still on and a lot of goals are still at sight.
I, throughout my career, have worked for myself as I am the judge of my work, self-assessment and accountability leads to improvements, my professional goals become my personal goals, in fact, my personal goals become tougher.
I think working in sales as mid part of my career was the defining moment for me because mostly while strategizing and making business plans, that sales instinct always gives me an extra side of thinking to visualize how trade will react and counter plans.
Tell us about the fundamental difference between Singer and other companies when it comes to network capacity and customer service?
Having worked with well-known players of this category, I can for sure feel a difference. And why not because like every other human being, even brands have their peculiar personalities.
Here at Singer, there is a wider scope because the brand is enthusiastic to try out new ventures for its growth. Singer is an American multinational brand and leading industry in various countries, in Pakistan it is being restricted just to hire purchase business but it’s doing quite well in the business though, more than 140 shops across Pakistan taking a big chunk of share in this business, this 140 shops network is the largest for any brand.
Singer legendary products sewing machines and water heaters are still leading the categories for ages for its very strong brand name.
Singer is Pakistan’s most trusted appliance brand with over 140 retail shops all across the country. It is principally engaged in retailing & trading of domestic consumer appliances, through 160 company-operated outlets across Pakistan. And this year Singer Pakistan signs up as a digital partner for HUM AWARDS and we are ecstatic!
7th Hum Awards will be held in Houston on 5th October 2019.
Venue Address: NRG Arena, Houston.
Tickets available at www.ticketmaster.com
For Sponsorships Contact:
MR. FAWAD AZEEM
Address: 6201 Bonhomme rd suite 180N Houston Texas 77036
Email: fawad.azeem@hum.tv
Contact: +1 281 707 0036
from HUM TV – Watch Dramas Online https://ift.tt/2LNSt5g
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